Belgrade, May 10, 2024 – Daedo International, the leading provider of Taekwondo equipment, is proud to announce the renewal of its sponsorship contract with the European Taekwondo Union (ETU) for the period 2025-2028. The contract signing ceremony took place today at the Metropol Hotel in Belgrade, Serbia, with Daedo’s Director Sam Park and ETU Secretary General Antonio Barbarino officiating the event.

Commitment to Innovation and Excellence

The renewed partnership will see the introduction of Daedo’s third-generation Protector Scoring System (PSS Gen3) in 2024. This advanced system includes a punch sensor and a much more reliable wireless connection, aiming to be used in 100% of championships across Europe and globally. These enhancements underscore Daedo’s commitment to enhancing the accuracy and efficiency of Taekwondo competitions.

Sam Park, Director of Daedo International, commented, “We are thrilled to extend our partnership with the ETU. Despite the challenges we’ve faced with the Gen2 system and not being selected as the Olympic PSS provider, these obstacles have only motivated us to work harder. The Gen3 PSS system will be years ahead in development, ensuring the consistency and reliability of results in Taekwondo, making it a fair sport. We accept all criticism constructively to help our system improve because it’s not about the technology; it’s about the sport.”

A Trust-Based Relationship

Daedo’s longstanding relationship with the ETU has been built on mutual trust and a shared vision for the future of Taekwondo. The ETU’s decision to continue this partnership into the next Olympic cycle reflects the unwavering support Daedo has provided over the years. Key factors in this decision included the successful implementation of the On-Venue Results (OVR) system and Daedo’s consistent innovation in sports technology.

Mr. Chuen Wook Park, CEO of Daedo, expressed his enthusiasm about the renewed collaboration, stating, “Our support for President Sakis Pragalos and the ETU is unconditional. We are excited to see how Taekwondo develops over the next four years, and we remain committed to contributing to its growth and success.”

Expanding the Horizons of Taekwondo

Looking forward, the renewed agreement will also see the introduction of Virtual Taekwondo, an augmented reality (AR) system exclusively distributed by Daedo in Europe. This innovative technology aims to develop the eSports aspect of Taekwondo, integrating it into the future of the sport.

“Supporting the ETU has always been about making Taekwondo grow,” added Sam Park. “With the introduction of Virtual Taekwondo, we are excited to explore new dimensions of the sport and engage a broader audience.”

Supporting Taekwondo Worldwide

In addition to its collaboration with the ETU, Daedo continues to sponsor national Taekwondo federations in Spain, Italy, France, Great Britain, Turkey, and many other countries worldwide. This extensive support network highlights Daedo’s dedication to fostering Taekwondo at all levels, from grassroots to elite competition.

Remarks from ETU Leadership

ETU President Sakis Pragalos expressed his gratitude and confidence in the renewed partnership, stating, “Thank you so much to Daedo for their unwavering support. The trust between ETU and Daedo has been the main factor for this renewal. We look forward to continuing our work together to advance Taekwondo in Europe.”